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Mobile App Development

Introduction to Mobile App Development and how to plan for it?

The present world is dominated by the use of internet and smartphones. As the number of smartphone users grows, the popularity of mobile apps also flourishes. We live in a fast-paced world, which demands great speed to stand alongside in the emulative marketplace. The usage of smartphones makes us crave for any technology which can help us to speed up on all levels either personally or professionally.

Let’s imagine, if you are hungry and at that particular moment want to eat food, but don’t want to cook food by yourself then for that you should know there are various food ordering apps which can easily fulfill your desires in a single click. Thus, we can’t even imagine our lives without mobile apps.

In this blog post, we are going to unfold the various facets of mobile app development to grow your business. For this, firstly, we should understand the proper meaning of mobile application development.

What is Mobile App Development?

Mobile application development is the process of developing application software for mobile devices such as personal digital assistants, enterprise digital assistants, or mobile phones.

Mainly, mobile apps can be divided into three kinds:

Native apps

•iOS
•Android
•Windows phone on net

Hybrid apps

•Xamarin
•React
•Native
•Ionic
•Angular
•Mobile Sencha Touch

Web apps

These are the responsive versions of website to work on any mobile device

Categories of mobile apps

There are usually 33 categories of mobile apps in google play and 24 categories in Apple play store. Supposedly, there are just 7 apps categories that have been managed to reach more than 3% of the users. This indicates drastic growth and popularity of mobile apps because people uses distinct apps for enormous purposes whether they tend do business, communicate, entertain, play games, educate and relax as well.

mobile app categories

  • Gaming
  • Business
  • Educational
  • Lifestyle
  • Entertainment
  • Utility
  • Travel

Frankly, there are varied categories and types of gaming apps. Out of those, we have just piled some of the general categories mentioned above.

Which platform yields more profits to your business?

Apparently, most of the app developers and Mobile app Development Companies severely face major complexity while choosing an accurate platform to develop mobile apps. Because as a matter of fact, every business person’s main objective is to earn greater profits either from higher sales or by reducing the production cost. Due to this, they need to understand the various aspects of both the platforms for developing mobile apps overwhelmingly.

Although there are mainly two greater platforms, one is iOS and another is Android. Both are pacing the vital importance in the mobile industry.

Firstly we have Android which runs approximately on 43 % of all the world’s smartphones while iOS still runs on one in five smartphones. Worldwide, Android phones are supported by more developers than iOS.

Researchers conclude that iOS users are more capable of buying things through their gadgets as compared to Android devices. Probably because iOS users are used to getting things at premium cost rather than Android users who often prefer inexpensive apps more than paid ones.

That’s why if you want to choose Android then you should be map up you strategies in such a manner that you can yield more revenue. For proper identification of the best platforms, one should frame out the current market structure and consumers gustation.

Market Research: Statistics and Probability

Marketing Research

Google has revealed that the global market has experienced an eerie increase in the number of smartphones users. This will lead to an increase in the number of apps that consumers use on their mobile phones.

Likewise, the apple app store claims close to 2 million of these apps while Google play surpasses over 2.2 million apps.

This number expectedly will increase in near future.

According to a comScore report, the mobile app users exceeds desktop users in 2014. Gartner predicts that over 268 billion mobile downloads will generate an income of $77 billion in 2017. The estimated global mobile app revenue was $35 billion in 2014, $45 billion in 2015, $58 billion in 2016, and forecasted $77 billion in 2017.

These statistics thoroughly indicate that people in the age group of 18 to 24 years of age use more mobile apps as compared to any other group. They are followed closely by 25 to 34 years, 35 to 44 years, 45 to 54 years, and then over 55 years, respectively.

This clearly indicates that businesses that use mobile applications will target the mid-generation more than the younger and older generations.

When it comes to evaluating the growth of mobile apps, Music stands at 79%, Health and Fitness 51%, Social Networking 49%, Travel 28%, Entertainment 22%, Sports 16%, Games 15%, and News at 14%.

How Mobile App Development brings Proficiency in Business?

mobile app development

Nowadays, advancement in technology has resulted in increasing dependency of people on their mobile devices. However, we are highly aware of the fact that, greater the usage of smartphone empowers the more usage of mobile apps.

In the present scenario, most of us are fond of mobile apps as they satiate all our needs ASAP. Genuinely, there are bulk of apps available for performing diverse functionalities. Within this, there are also multiple of mobile apps available for the purpose of business.

How exactly the mobile app development benefits your business?

  • It merely boosts more profits
  • It enhances more customer engagement
  • It aids better promotion practices
  • It offers maximum supports
  • It ensures oversized ease

Manual to develop mobile apps

App development is a prerequisite need in every business in the modern time as most of the folks are relying on mobile apps, because of they offer benign and sufficient support. If you want to maximize your sales using technology, app development truly recommended for everyone.

Mobile apps can be developed for certain platforms. The two most popular platform today are iOS and Android app development. It is not only about writing code rather it is necessary to analyses audience behavior to make instant and preferable solutions.

To develop the mobile application you must follow certain guidelines:

Get an idea: You should have to initiate an idea about how and which type of app you want to create.

Identify the requirement: Accomplish your idea by deciding the targeted keywords with the help of Google keyword planner tool.

Design a layout: After above steps next you need to design a layout including the flow of features and functions.

Remove non-core features: From the flow and features file you have already prepared, start looking at features closely which you can remove.

Hire a Developer: Developers have a vast knowledge and therefore they can assist you. Hence, it will be proved as one of the best options for successful development of apps.

Track analytics: keep track of the number of users downloading and installing your apps.

Introduce latest features: As accordingly technology changes, keep introducing latest features.

The above guidance are the basic need of mobile app development

Final Verdict

If you want to develop a mobile app for your business then after reading this blog post you will have a proper understating and knowledge of developing mobile app easily. With the help of the crucial aspects explained above you might forge your own decision regarding mobile app development to propagate and grow your business.

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Mridul Kabra

Mridul Kabra is a TEDx speaker on the topic of Digital Marketing. He is the Digital Marketing Head at The Nine Hertz and Quadrigo. As a Digital Marketing Trainer, he has trained at prestigious institutions like IITs and NITs in India. He writes exclusive content for TheTechPie.com.

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